Activate your fans.
Every match.

Every other platform starts with a registration wall. AwArt flipped this completely. Capture starts with zero friction — the fan scans, participates, and is already in the system before they've done anything deliberate.

A QR code appears on the cube screen, on a poster at the entrance, on the back of a seat. The fan scans with their phone camera — no app needed. Within 2 seconds they're participating. Voting, earning points, engaging. Behind the scenes, AwArt has already created a Guest Profile.

After voting, the fan sees: "You've earned 50 points! Register now to save them." One tap. Google One-Tap, Apple ID, or Magic Link. No password. No form. The guest profile merges instantly with the verified account — all points, all history, preserved.

Standard app-based platforms: 0 to 2% of fans interacting digitally per match. With AwArt Capture: 10 to 20% in the first season, based on HCC and Xamax data.

The most proven activation. During the last third of the game, fans vote for the best player via their phone. The sponsor's logo is front and center on every vote screen. With HCC La Chaux-de-Fonds, this single activation generates CHF 15k in sponsor revenue per season — Swiss League, MVP vote only. National League potential with multiple activations is 3x to 5x higher.

Quizzes before the puck drops. A prediction on the final score. A post-game Save of the Day vote on YouTube. EHC Basel is planning exactly this format — two votes per week, keeping fans engaged between home games.

Traditional sponsorship is unmeasurable. Activate gives sponsors something they have never had: a number. How many fans saw the vote. How many clicked. How many engaged with the sponsored moment. That is a fundamental shift in how sponsorship is sold and renewed.

Most clubs have data. What they do not have is actionable data. They know how many tickets were sold. They do not know which fans came three times this season, voted every match, and scanned a sponsor QR at a restaurant. AwArt Learn turns behavioral data into a segmented, actionable fan intelligence layer.

After every match: total participation, engagement curve by minute, fan segments (Super Fans 23%, Active Fans 42%, Occasional 20%, Passive 15%), conversion funnel, sponsor ROI per activation, and the top fans leaderboard by name.

Every behavioral pattern learned at one club feeds into a shared intelligence layer across the entire AwArt network. HCC's seasons of data benefit Basel from their very first match. This is what a single-club CRM can never replicate. It is locked inside one organization. AwArt is not.

This is not a system that learns once a season. Every scan, every vote, every interaction trains the engine in real time. By halftime of match 1, the system already knows more than it did at kickoff. By match 10, it is a fundamentally smarter tool than it was on day one.

Real-time learning — every minute the engine runs, it improves.
Cross-club network — each new club makes the platform more valuable for every existing club.
Compounding advantage — a club that leaves and comes back in year 3 starts from scratch. One that stayed has three years of compounding edge.

Evolve transforms AwArt from a fan voting tool into a proprietary data intelligence layer for sports. The competitive advantage grows with every match played, every club signed, every season completed. That is a compounding moat that gets harder to replicate over time.